Fraendi

CLIENT OVERVIEW

Frændi is a group of consulting professionals, thinkers, educators, doers, and optimists who are committed to the practice of unlocking potential—in people, teams, systems, and organizations. Nicole Tostevin and Terry Schwartz were brought on to rebrand and pivot their established brand and website. The challenge was to create a new brand identity that captured Fraendi’s mission to instill confidence in individuals, leaders, governments, and organizations without abandoning their existing look and feel known by their partners and clients.  This was no small feat since the Fraendi ecosystem’s online presence is an integral part of their roadmap to a prosperous, planet-sustaining future.

With a reimagined brand identity and streamlined website design, the rebrand has boosted online conversion rates and signups significantly.  The new illustrations and iconography set the style for a new visual design system capable of explaining complex ideas to a global community of both new and future partners and clients.